Husqvarna Group

Husqvarna Group

Husqvarna, which was founded as early as 1689, is a world-leading manufacturer of innovative products and solutions for the upkeep of forests, parks and gardens. The product range includes robotic lawnmowers, ride-on mowers, chainsaws and trimmers. The group is also European market leader in garden irrigation and leads the global market in cutting tools and surface treatment equipment for the construction industry. 

Husqvarna Group consists of three divisions. Husqvarna Forest & Garden focuses on products and services for green spaces for both consumers and professionals, Gardena on consumers with its home and garden products and Husqvarna Construction on professionals with its equipment, service and support for users in the construction industry. The group has a broad global distribution network, a competitive product range and high technological expertise. The focus is on premium products and solutions under strong brands, which are sold primarily through specialist and retail trade. More than 25,000 resellers more than 100 countries represent the Husqvarna and Gardena brands. The group has exposure to rapidly growing segments such as battery products, robotic lawnmowers, digitization and other garden automation solutions. 

Sustainability

Customers are increasingly prioritizing sustainability, something that the group encourages and promotes. The company’s sustainability plan Sustainovate 2025 focuses on three areas: driving the transition to lowcarbon solutions, rethinking and redesigning for a resource-smart customer experience and inspiring actions that make a lasting difference. The group also has specific environmental targets, including for the company to reduce carbon emissions by 35% throughout the value chain by 2025 compared with the emissions levels of 2015.  

Financial objectives

The group's objective is that sales will grow organically by 5% annually. The operating margin should reach 13% and operational working capital in relation to net sales should be 20%. In addition to the financial objectives, the company also aims to double sales of robotic lawnmowers and increase the share of electrified products from 38 to 67% and double the number of connected products within five years from 2021.